Action Wipes were developed as a refreshing, natural travel wipe for the entire family and for athletes, campers and people on the move, by athletes, campers and people on the move!
Inventor Martha Van Inwegen saw the need for a natural wet wipe to clean & refresh the body after a ride, run, backpack long plane ride. She wanted a body wipe good for her whole family and safe for the environment. Above all, it needed to remove dirt, sweat and odor REALLY WELL. Martha mixed potions for a year before hitting on just the right combination of essential oils. And that “potion” became Action Wipes.
Martha spent the next few years talking Action Wipes to anyone who would listen (and wipe!) She gave away samples at Burning Man; cycling events; 5K, 10K and marathons; triathalons; climbing events; basically wherever she could find sweaty, dirty, smelly people who wanted to get clean & refreshed fast and sought a quick shower alternative. Naturally, with no residue. And Action Wipes developed a cult following, event by event, user by user, usually with Martha (smiling) nearby.
Martha Van Inwegen
Creator in Chief, Mom, Head Honcho
Martha was born and raised by her grandparents in the small town of San Pedro, Mexico until age six. Her grandmother used only natural, handmade salves, soaps and body lotions from botanicals grown and gathered locally. Theirs was a simple life, one that didn’t include electricity or running water. The early lessons that Martha absorbed built the foundation of her appreciation for the benefits of using all natural products.
Later and living in Southern California, Martha developed teenage acne. With the memories of her grandmother’s natural cures, Martha started creating her own botanical formulations to enhance the effectiveness of acne medications. Martha furthered her knowledge in skin care managing a local cosmetics counter.
Martha followed her passion for naturally healthy products and founded Life Elements, a botanical, aromatherapy-based product line. An avid cyclist and outdoors person, Martha recognized the need for a natural wipe alternative to baby wipes in post-ride cleanup. In 2007, after many trial-and-error batches, Martha hit upon a formula of plant-derived ingredients including essential oils that was cleansing, refreshing and naturally antibacterial and antifungal.
Action Wipes was born -- and the natural, no rinse shower alternative first appeared at Burning Man, where Martha provided samples to Playa dwellers. The new full body wipe proved its effectiveness in that crucible of extreme heat, sandstorms, and limited access to water. Word spread, orders came in, and it was clear that Martha had a viable product in Action Wipes. Action Wipes were officially launched at the Wildflower triathlon in May 2008, a fitting venue given Martha's love of sport and the outdoors.