One of the things that is surprising to many people is just how recent the history of the “baby wipe” really is. According to Wikipedia wet wipes emerged in prominence during the 50’s as our society became more mobile and people needed a way to clean up on the go. How many of you adults remember those ubiquitous "Wet-Nap” towelettes that your mom packed for road trips? You can almost still smell the high alcohol content that wafted through your nostrils as soon as you opened the package.
But the now commonly referred-to “Baby wipes” didn’t hit store shelves until the early-90’s and were produced by Kimberly-Clark and Procter & Gamble, the big fish in the industry. With Baby Wipes on every grocery and pharmacy shelf, uses evolved beyond babies and their bottoms to a market now where there seems to be a wipe for every body part and every surface you can think of. And you can still smell the alcohol content on these "new" wipes.
So how big is the market now? Well, just for perspective, Nice-Pak is the world’s largest wet wipes producer with more than 125 billion wipes produced each year. If you are really interested in wet wipe history, there is even the Moist Towelette Online Museum with such awesome examples of wet wipe history like these Star Trek Cleansing Towlettes.
(image courtesy of Moist Towelette Online Museum)
Even with all the wipe action going on, there were still no all-natural body wipe products until Action Wipes came along at the 2008 Wildflower Triathlon. With our launch we instantly became the first body wipes specifically designed for athletes and the first to use only plant derived ingredients and eliminate harsh chemicals and alcohol. Since then, we’ve grown to become the number one, go-to body wipe for sports, outdoors and even busy moms when they can’t shower. We are proud to be the leading body wipe brand in the industry; and for that, we thank you—the fans.