As we mentioned in our last post, we were proud to sponsor a few great events at Interbike, including Women Mean Business Happy Hour hosted by Outdoor Industries Women’s Coalition, Spokesowomen, and Women Bike, at Interbike’s Women’s Lounge on Thursday September 19th.
It was a fantastic gathering of leaders in the bike industry, giving them a chance to connect and learn more about each other. Along with beer and fun swag, Action Wipes samples were plentiful! We also donated prizes for the evening’s big raffle, which included prizes from other sponsors’ Giant Bicycles, shebeest, Moxie Cycling…can you say lucky winner!?!
The event's hot topic was women's role in the bike industry. The general consensus: the industry has a come a long way in equipping and empowering women to ride, but there is still a long way to go. This is evident in stats on gear. While many manufacturers now offer women-specific products, women’s bike product accounts for only 14% (versus 34% in Snowsports & 46% in Running). This means one thing: opportunity!
It was great to be part of the Women Mean Business Happy Hour and support women’s growing role in the bike industry. We look forward to more events with OIWC and partnerships with other great female-focused organizations.