Our Responsibility In a Disposable Industry

Action Wipes were launched in 2008 as a refreshing, natural body wipe for when you can't shower.

Inventor Martha Van Inwegen saw the need for a natural wet wipe to clean and Action Wipes Inventor @MarthaVan (Martha Van Inwegen)refresh the body after a ride, run, hike or a long plane ride. She wanted a wipe she could use on her entire body, good for her whole family and safe for the environment. It was important that it remove dirt, sweat and odor REALLY WELL without chemicals that could be absorbed into her system. Martha mixed potions in her kitchen before hitting on just the right combination of essential oils that could do everything she envisioned. And that “potion” became the secret sauce behind Action Wipes.

And, it was just as important for her to create a company that was environmentally responsible and above all, ethical.

Mission, Vision, Values and Inspirations

Action Wipes is a product and a brand that is a direct reflection of ourselves and our company, Life Elements, Inc. The following elements are the basis for who we are and how we run our company. Especially in light of pasts events, where we allowed another company to use our brand, these values are even more important to let our customers, retailers, partners and the market understand who we really are and what makes us tick:

Enable and enhance healthy active lifestyles by providing effective body products made from natural ingredients that are safe for our bodies and have minimal impact on the environment.

To have our products be the Go-To products for any adventure. Our products help create a positive energy around people to enhance their overall feeling about themselves and improve their activity experience.

Our customers’ values:  Life Elements' products are used by all people who are valuing the importance of products with inherently healthy attributes and benefits. They are for people who care...for people who really give a damn about what’s in their products, how it affects them, their family and their environment. i.e. If you don’t care about what you put in your body, then go use a mass market product that is only interested in mediocrity and the bottom line.

Our values:

Quality | Our products are the highest quality on the market. Our service is the best in the industry.

Service |
We are obsessed with customer satisfaction and listening to their input, ideas and stories. Be nice to people and you will be rewarded.

Sustainable Fun |
Enjoy life...this is not a dress rehearsal. At the same time, we have a responsibility to our families and employees to create a business that makes a profit.

Honesty & Trust |
We will be honest with ourselves, our messaging and we will earn the trust of our customers through quality and service.

Heroes are important |
Whether they are runners, cyclists, adventurers, soldiers, moms, dads or challenged athletes; we celebrate the extraordinary potential of everyone, regardless or their endeavor.


GoPro | Omnipresent in any sport or adventure. Used by by everyone from extreme athletes to
scientists to families.

Patagonia | Sustainable values across every dimension of their organization, products and supply chain. Quality, purpose-built products.

Nike | Performance, style, athleticism wherever you are and whatever you do. Brilliant product placement & marketing.

Nordstroms & In-n-Out Burger | Icons in customer service.

Method | Start-up brand that redefined household products with quality, safe ingredients coupled with inspiring, usable design.